‘To create a platform for contributing towards the creation of an Oman where Entrepreneurship and Small and Medium Enterprises (SMEs) flourish, fulfilling the aspirations of the common citizens for employment and economic opportunity.’
‘To work with the government, academia, private stakeholders and the youth of Oman, to encourage the development and spread of entrepreneurship and the growth of SMEs, to deliver value to the investors and benefits to all stakeholders.’
Have ethics, fairness and the compliance with Omani regulation as the cornerstone of our operations
Be fair and ethical with all employees and other stakeholders, offering a conducive environment
Treat all customers and other business associates fairly, transparently and in their best interest
Be passionate about the cause of entrepreneurship and its role in an evolving Oman
Be good ‘corporate citizens’ playing a positive role in society and in our local communities
Be accountable for our actions and decisions, at all levels.’
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